Start with Why
How Great Leaders Inspire Everyone to Take Action
by Simon Sinek
4/5
Portfolio 256 pages December 27, 2011
Simon Sinek explores how great leaders inspire action by starting with "why" — the purpose, cause, or belief that drives everything. Using examples from Apple to Martin Luther King Jr., Sinek reveals the biology behind decision-making and loyalty.
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Jim's Review
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Why does Jim read so many books? Why does a worm burrow? Sinek's Golden Circle framework finally gave this bookworm the vocabulary to explain his obsession. The idea is simple but devastatingly powerful — people don't buy what you do, they buy why you do it. Jim's "why" is obvious: books are delicious. Four worms for this inspiring read.
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